Augmented reality or AR technology has revolutionized online shopping methods by allowing customers to analyze the product in depth. So, you can shop in a more immersive environment to get your hands on the best quality products available in the market. Based on these advantages, many augmented reality platforms have been developed and launched in recent years to provide a more attractive and higher quality shopping experience. However, not all platforms come with excellence and precision. Therefore, we have created this guide and listed the 8 best AR platforms that you should use.
AR platforms for a better shopping experience
After researching the web and testing many options, we found the following eight AR platforms to be the best when it comes to online shopping, capable of providing the best experience.
1 – Amazon AR view
First, Amazon AR View has emerged as one of the top platforms because it allows users to view a larger number of products before making a purchase. This feature is great when you are about to purchase furniture, home decor, and other similar items. You can also check the size and locations to avoid difficulties. Some main features of Amazon AR are as follows.
You can preview products by creating a virtual space to estimate the structure and overall appearance. Plus, you can customize your designs to find the one that best fits your real-world environment. The shopping feature is integrated to enable exceptional convenience to users.
2 – Facebook Spark AR
Facebook has evolved from traditional social platforms where you can send and receive messages. Now, the available marketplace has expanded considerably with the presence of different tools. The Facebook Spark AR allows you to use different filters and effects to view products. Therefore, it leads you to make better purchasing decisions. Retailers can also pocket huge benefits by integrating it directly with the advertising option. The other attributes are:
Spark AR can integrate with Facebook and Instagram to reach a wider audience. Customizable AR filters are present to determine the quality and appearance of objects in different conditions.
3 – Google ARCore
Google has launched its own AR platform, especially for Android users, to maximize their online shopping experience. It can integrate with Google Lens to capture the object and, by creating a virtual space, it allows you to test how the product looks. Likewise, multi-user support provides augmented reality shopping opportunities to take the experience to the next level.
Multi-user capability helps you share the overall experience with others to get better insights. Additionally, it can integrate with Google services and tools to achieve broader results.
4 – Apple ARKit
iOS users can now also enjoy a great shopping experience with Apple ARKit. Millions of iPhone users can access this tool to take their shopping experience to an advanced level. The software comes with 3D object recognition capabilities to help you test different items. Above all, the user-friendly interface is highly functional and adapted to the knowledge level of different audiences.
Apple ARKit is available for iPhone and iPad users for a wider customer base. THE development framework is user-friendly and ensures a smooth shopping experience.
5 – IKEA Square
IKEA Place is also an exceptional AR platform, especially for people interested in buying furniture online. It allows users to check IKEA products to determine their position and compatibility with their home. It can create realistic room plans and provide information on critical changes you can make to improve the appearance of your home.
IKEA Place allows people to purchase products directly from the website after testing their functionality. Virtual cards, along with AR placement technology, ensure that you buy the best furniture for your home.
6 – Shopify AR
Shopify is the leading dropshipping and online store building platform. However, it has evolved incredibly over time. Now, its AR technology offers exciting and magnificent benefits to general customers who love to purchase different items online. This platform offers a 3D Model Library through which you can check many products. In addition to the web platform, the mobile application allows you to test products from anywhere.
An extensive library of 3D models accommodates daily-use products to make shopping more convenient. In-store AR allows you to reach retail stores in the virtual world and then purchase the required items.
7 – Snapchat AR Lens Studio
Most people are wondering if Snapchat AR Lens is in this list. However, it has made its mark in the online AR world by providing exceptional benefits to users and sellers. Retailers can create AR videos and share them on social media to let people discover the experiences they can have with products. Additionally, sellers can run ads to get more meaningful results.
Users can try many products, such as clothing, watches, and glasses with AR lenses. Additionally, user-generated content also adds authenticity to using this platform.
8 – PTC Vuforia
Finally, PTC Vuforia is present in this summary thanks to its wide range of services and integration. It not only enables a compelling online shopping experience but also in retail sectors. Advanced object recognition technology has the power to easily determine products and visualize them in the real world.
PTC offers customizable product configurations to enhance the shopping experience. The best part of this platform is its direct integration with e-commerce stores.
Final verdicts
Augmented reality or AR platforms have emerged as the best solutions for retailers as well as buyers to purchase products quickly and effortlessly. Customers can interact with developments in their own environment to determine whether they are suitable. Likewise, they can test the size and locations for a better shopping experience. Among the many options available on the web, we have listed the 8 best platforms in this guide. Amazon AR View, Facebook Spark AR, Google ARCore, and Apple ARKit are the best in the business, along with others mentioned in this roundup.
