How one can Use Amazon to Discover out if Your On-line Course Can Promote

Amazon is the world’s greatest on-line market, the place hundreds of thousands of individuals store each day. With 2.45 billion monthly visits per month, Amazon is a chief vacation spot for selling online courses.

On this article, we’re going to present you step-by-step how one can promote on-line programs on Amazon and focus on alternative ways to extend your gross sales and change into one of many high Amazon sellers in your class.

Can You Actually Promote a Course on Amazon?

Sure, you may promote on-line programs on Amazon in the event you repackage them appropriately. Listed here are some methods to repackage your course to promote it on Amazon:

E book
Video / Video sequence
Bodily product

You can’t instantly promote entry codes on your course on different platforms or digital downloads as a course, however you may embody an entry course or low cost in an e book or bodily product to further multimedia content material, assessments, and extra.

Promoting Programs on Amazon as Digital Merchandise

Let’s undergo some digital codecs you may repurpose your course for the Amazon market:

Instructional eBook – Amazon KDP

You possibly can repurpose your content into an e-book format via the Kindle Direct Publishing. It’s simple to self-publish to Amazon, all you want is to gather all of your materials and write them right into a ebook.

kindle direct publishing screenshot

You possibly can at all times add a reduction coupon on your full multimedia course, or hyperlink to your web site / free course with additional assessments to deliver folks again for extra. It’s a terrific upsell alternative!

Promote Video Course with Prime Video

In case your course is generally video, you should utilize Amazon’s Video Direct to promote, hire, or provide it free of charge as ad-supported. Coaching movies are acceptable via video direct.

Nevertheless, it’s good to ensure that your video adheres to the rules of Amazon found here. You may must edit components of your video, or add/take away content material to be compliant for an Amazon itemizing.

Audio Classes as Audiobook with Audible

Did you ever take into account promoting your course as audio classes?

Audible is a good way to promote audiobooks, and if you have already got an e book and a terrific voice, simply file the audiobook and submit it for an inventory to audible.

Audible titles are proven within the Amazon platform, and other people have already got their bank card data there.

In the event you don’t really feel comfy recording your self, take into account hiring a voice actor for your audiobook.

P.S.: Audible is also a great place for podcasts as well.

Bodily Product (Amazon FBA)

Do you assume that the “previous methods” don’t work anymore?

There are nonetheless many who prefer to have a bodily merchandise over a digital one. Whether or not it’s due to its assortment enchantment or feeling a greater emotional assortment, it’d open up an entire new market with much less effort than you think about.


Put together just a few restricted version CDs or DVDs on your video courses. All you want is put together the DVDs and embody a reduction or entry code to make them go to your web site as effectively (a possibility to upsell).

Then, the Amazon FBA (achievement middle) will handle the remaining.

Bodily Ebook

It’s also possible to put together your e book for printing, add a pleasant cowl, and print a small quantity as a restricted version to check the Amazon market.

This can be a nice solution to take a look at whether or not this sort of product itemizing will work on your on-line enterprise earlier than going to print extra books.

A printed bodily ebook has a distinct enchantment as effectively, folks love and join with bodily gadgets greater than with digital merchandise.

And, making an exquisite cowl can provide you further publicity when folks put up on social media holding the ebook! That’s troublesome to do with a digital product 🙂

Different Product + Digital Entry Code

Any product could be offered via an Amazon retailer. 

Don’t restrict your self. 

Be artistic to get forward of your competitors:

If you’re instructing an on-line cooking class, you may promote a cookbook on Amazon with an entry code on your on-line course and movies.

You probably have a health coaching class, branded health merchandise coming alongside your video workout routines or coaching movies.

In the event you train an arts & crafts course, you can even promote a “starter pack” of artwork or diy provides with a video course on easy methods to make the primary craft.

And, in the event you don’t assume CDs / DVDs can be appropriate, ship them the fabric with a USB!

Step-by-Step Information to Promote Your Course on Amazon

You could have determined to promote your course via Amazon. After deciding which format is the appropriate one, and whether or not it’s good to put together for Amazon’s Market, Video Direct, or Audible, it’s time to do the work wanted to get your product listed!

Analysis the market & competitors
Put together the product
Create your individual Amazon Vendor Account
Gross sales web page & pricing
Promote the Course

However, earlier than, it’s good to perceive this channel and the variations between Amazon FBA and your present enterprise mannequin. Promoting via Amazon and their achievement middle is sort of completely different from working your individual enterprise or promoting via your individual web site.

That’s why you want to do a little analysis, and assessment the necessities, prices, and put together the fabric you’ll need:

1. Analysis the market & competitors

Whether or not you’ll promote an e book or a DVD, it’s good to see who else is doing the identical and whether or not they have already got any gross sales or not. Product analysis is step one to promoting worthwhile merchandise on any market!

It’d sound like an early-2000s search, however in search of Fitness Training DVDs, you may see that there are nonetheless folks buying them and leaving critiques as latest as 2023.

amazon list of books

Or, in case your coaching is about success in a distinct segment, a fast search of how to be successful in business will provide you with a variety of outcomes for books & ebooks.

By trying via your competitors, choices, and buying, you may higher perceive what your clients are in search of. You may need to repackage your provide or title, or copy a few of their ways on your itemizing.

Amazon promoting is a distinct enterprise mannequin than most, and you can even take some free Amazon FBA training from Amazon’s weblog.

2. Put together the product

Whether or not it’s an e-book, ebook, or video course, it’s good to bundle it appropriately.

Create your course contents in the appropriate format. Break your course down into sections, modules, and lectures applicable for the format to make it simpler on your viewers to observe.

For ebooks and books you may additionally must create a sexy cowl, and a few design work, whereas for promoting video masterclasses you’ll need to organize the subtitles as effectively.

3. Create your individual Amazon Vendor Account

Then, go to the Amazon Seller Central to create your account.

By the Amazon Vendor Central you may handle your corporation, your retailer, and even have the ability to run commercials via pay-per-click (PPC) campaigns.

start selling with amazon

You should definitely assessment the account details and charges.

Amazon expenses  $0.99 per unit offered, however on the Skilled plan it prices $39.99 per thirty days regardless of what number of items you promote.

There may be additionally a referral price between 8% to fifteen% and this is dependent upon the class. Some classes price a better share.

4. Gross sales web page & pricing

Then, it’s a matter of organising the web page & deciding your pricing.

Consider the value your learners can be extra probably to purchase on {the marketplace}. There, you’ll have opponents being proven subsequent to you, it’s good to provide aggressive pricing, take into account the left digit bias, but in addition keep away from pricing too low as your providing could be considered because the “low-cost possibility”.

Additionally, you will must optimize your listing so as to enhance your visibility on Amazon. The correct key phrases your viewers can be in search of whereas looking.

Ahrefs has a great tool for trying to find key phrases on Amazon. Strive it to seek out some key phrases your clients could be in search of and add them to your product’s title & description.

Essentially the most profitable Amazon sellers know easy methods to optimize their listings to get in entrance of the largest attainable viewers. New sellers may want a while to get used to easy methods to promote their merchandise on {the marketplace}.

5. Promote the Course

Itemizing your on-line course to Amazon gained’t get it offered mechanically.

Amazon has its personal algorithm on exhibiting and suggesting merchandise. Optimizing the itemizing is just the start.

Additionally, you will must accumulate critiques and gross sales, signaling that your product is fascinating.

Amazon says that it makes use of a wide range of alerts to counsel merchandise akin to:

product availability, and 
quick supply

You possibly can affect rankings and recognition by bringing within the first clients. Ask them to additionally depart a constructive assessment to spice up your product itemizing. This works higher in case you are promoting to your individual viewers before-hand, as they’re extra prone to depart assessment.

Listed here are just a few methods to advertise your Amazon merchandise:

Social Media

Share your merchandise on social media and in related teams.

You possibly can create tales, critiques, and even recruit micro influencers to assessment your merchandise and counsel to their viewers. Influencers may even sign-up as an Amazon affiliate to earn further income from the product.

E mail Advertising

E mail is among the strongest methods to promote merchandise.

You probably have an e-mail record, make sure to ship an e-mail to your record. You possibly can even briefly create a reduction or cut back the value of your product on your e-mail record, and allow them to know of a limited-time provide.

Your e-mail record is extra probably to purchase your product than social media audiences.

Paid Advertisements on Amazon

You possibly can run Pay-Per-Click on promoting on Amazon. Utilizing your Amazon Vendor Central, you may create advertisements on your merchandise and enhance their gross sales to gather critiques.

The extra gross sales and good critiques you will have, the extra probably your product can be featured.

Paid Advertisements on Different Channels

It’s also possible to make the most of paid advertisements in social media or Google. In case your product is priced excessive, promoting it via paid advertisements would make sense.

Operating advertisements for reasonable merchandise is often not a terrific thought, besides if the key phrases are low-cost and you’ll deliver a large viewers very cheaply to buy.

Various Methods to Promote Programs

Amazon is a good place with an enormous person base, but it surely’s not the appropriate solution to promote on-line programs for each enterprise.

If an Amazon FBA enterprise shouldn’t be the appropriate match for you, then an online course platform or a course-only market could be the appropriate match.

LearnWorlds, the Finest Cloud-Primarily based Course Platform

LearnWorlds is the very best on-line course platform out there, the place you may launch your individual academy with out worrying concerning the retail hurdles and costs of Amazon.

LearnWorlds comes with every little thing it’s good to create, market, and promote a web based course or different digital products.

You possibly can:

Create programs
Handle your customers
Construct an internet site
Ship emails
Subject reductions
Have a group

And, many extra! Check out LearnWorlds with a 30-day free trial and begin constructing your first course.

Course Marketplaces

The opposite possibility is a course market like Udemy or Skillshare.

Course marketplaces don’t provide management as a standalone platform like LearnWorlds, however include massive audiences.


Large viewers
Individuals are used to them
New learners could uncover your content material


Restricted management over pricing
Excessive charges
You continue to want to advertise your programs
There may be a variety of competitors

Even in the event you select a course market, you’ll nonetheless have to advertise your programs the identical means you’d do in Amazon or your individual web site.

Having your course there doesn’t mechanically imply gross sales, it’s good to work onerous to get critiques, and the primary clients in earlier than the platform begins suggesting your course to different customers.

Key Takeaways

Promoting your programs on Amazon shouldn’t be an in a single day course of, but it surely’s well worth the effort. {The marketplace} presents an enormous viewers and high-quality instruments that can assist you succeed. 

By following these steps, you’ll be effectively in your solution to producing extra gross sales by accessing a widely known market.

Take into account Amazon as one other gross sales channel slightly than your solely income. It’s a terrific addition to your effort to be a profitable course creator, however shouldn’t be your solely income.

Cheers to your success!

Often Requested Questions (FAQs)

Are you able to promote on-line programs on Amazon?

Sure, you may promote on-line programs on Amazon in the event you flip them right into a format that Amazon might settle for like e-books, movies, audiobooks, or bodily merchandise.

How one can promote programs on Amazon

To promote programs on Amazon it’s good to repackage them into a suitable product like academic books, video classes, or a bodily product. Then, it’s good to create an Amazon vendor account, create your product itemizing, and promote the course as some other product.

Promoting Teachable programs on Amazon

You possibly can’t instantly promote Teachable programs on Amazon, however you may create merchandise that embody a digital entry code on your programs on target platforms like Teachable or LearnWorlds.

(Visited 1,968 instances, 9 visits in the present day)

Nick Malekos is a Senior Digital Marketer in LearnWorlds. He’s a outcomes based mostly and well-rounded Digital Marketer with years of expertise within the schooling trade, author and digital literacy coach.

Similar Items

Leave a Comment