The best way to Create an E-book: 8-Step Information for Newcomers

The best way we devour content material has undergone a monumental shift over the previous three a long time. Printed books are actually competing with their smooth and dynamic counterparts: eBooks. 

Ebooks change the panorama as they’re extra:

Accessible, and

They’re the perfect medium for the trendy reader and consuming habits. That is evident by wanting on the 2% growth rate of ebook revenues per yr, which is projected to achieve US$14.16bn in 2023.

On this article, we’ll discover the realm of e-book creation, with an 8-step information designed to be your compass. 

We’ll stroll you thru the method of crafting your personal e-book – from ideation to publication and promotion.

How To Create An E-book in 8 Straightforward Steps for Newcomers


First, let’s reply a number of necessary questions and matters about ebooks.

What’s an eBook and the way Does it Work?

An eBook – quick for digital ebook, is a ebook in digital format that’s learn on digital gadgets, reminiscent of tablets, smartphones, and laptops. eBooks are reflowable for a greater studying expertise and are non-editable.

Why Create an eBook?

As a enterprise proprietor, there could also be many causes to create ebooks. Writing ebooks affords an amazing alternative to diversify your product choices, generate extra leads and earnings, or showcase your experience in a selected topic.

Listed here are a number of concepts on find out how to make the most of ebooks:

Promote your content material on-line

Ebooks will be bought on-line e.g. Amazon, offering an extra income stream for your enterprise. That is very true in case your content material is exclusive, well-researched, and affords sensible options.

Provide schooling or coaching 

You possibly can create ebooks that can be utilized to educate your customers, workers, or companions about your merchandise, providers, or trade developments by way of online courses. This may result in higher buyer understanding and engagement.

Enhance model consciousness

Creating and distributing ebooks might help increase your personal brand’s visibility and fame. In case your ebooks present helpful data, readers are more likely to share them, resulting in extra folks discovering your enterprise.

Obtain differentiation

Relying in your trade, not many companies might need invested the trouble to create complete ebooks. This might help you stand out from opponents and set up a novel promoting proposition.

Construct thought management

Publishing ebooks on matters associated to your trade or area of interest can place you as an knowledgeable and thought chief. This may improve your credibility and affect inside your subject, resulting in elevated belief amongst your viewers.

Ebooks within the Age of Synthetic Intelligence

However ebooks should not nearly digitizing the written phrase; they’ve additionally paved the best way for progressive integration of expertise. The rise of AI-powered ebooks has additional remodeled the writing of ebooks. With the incorporation of synthetic intelligence – AI ebooks are simpler to write down, improve, and publish. 

💡 Take a look at this listing of AI Writing Tools for extra!

What’s the Format of an eBook?

Sometimes, ebooks aren’t a lot completely different from printed books. They’ve all of the structural parts of a standard ebook reminiscent of:

chapters with headlines,
footers for each part, 
web page numbers.

You possibly can prepare an e-book in numerous methods. Basically, it follows the format of a novel or textbook (relying in your subject). Nonetheless, it’s best to take into accout a number of facets of an e-book, each from an e-book design and on-line construction standpoint.

These facets will assist you to make your e-book extra user-friendly for studying both from a laptop computer or another ebook-reading machine (Amazon Kindle, Adobe PDFreader, and so forth.).

To call a number of, most ebooks often observe a selected colour scheme for his or her total format, highlighting the talked about hyperlinks and different referring sources. Additionally, most ebooks have headers and subheaders within the type of H1 and H2 for search engine optimization (SEO) functions.

We are going to additional talk about e-book formatting later on this publish. Now, let’s go over the 8-step course of on find out how to create your eBook.

Step #1: Select the Matter of Your E-book

The subject you select wants to handle an actual drawback – a buyer’s or viewers’s ache level and provides options to those that want them. Because the knowledgeable, you can be instilling all of your information and experience into the e-book.

An e-book generally is a approach to fame, a lead magnet, or a income generator. 

Whether or not you are attempting to make use of it to draw an viewers or make an earnings via the e-book, it’s good to select a subject that may fit your aim.

If you’re writing an e-book as a lead magnet, the subject of your e-book ought to be related to your trade and what you do as a company in addition to what you might be providing – your product or service.

For instance, in case you are teaching English as an internet course creator, your e-book might give attention to English language workout routines, and on a regular basis conversations or include a self-study information that helps learners study the phrasal verbs.

Having mentioned that, you will have to give you an e-book title that’s easy, informative, and simple to grasp. On the similar time, it wants to come back with an attention-grabbing title.

Check out these e-book title templates for inspiration:

An Introduction to [Your Industry/Topic]
A X-Step Information to Understanding [Your Industry/Topic]
Study From the Specialists: X Secrets and techniques You Have to Study About [Your Industry/Topic]
X Widespread Errors to Keep away from When You Are Dealing With [Your Industry/Topic]
X [Your Industry/Topic] Traits You Have to Turn out to be Acquainted With In the present day
The [noun] of [noun] e.g. The pursuit of happiness
The best way to [Topic] in [Time/Effort] e.g. The best way to get a promotion in 90 days.

Any of those templates can work nice on your e-book.

After you have pinpointed two or three matters you wish to discover, attempt a number of variations to see which one works finest for you and your viewers.

💁 If you’re struggling to give you a subject, our article on the most trending course topic ideas might help out.

Step #2: Come up With Your Content material

Earlier than writing a brand new e-book, you’ve gotten in all probability been actively writing to blogs, social media, white papers, or on paper.  This content material is the supply materials on your e-book publishing.

As an alternative of manufacturing new content material on your e-book, you may repurpose your old content. To do that, flick through the articles you’ve gotten written or another paperwork saved in your drive or pc, to search out if any of those will be a part of it.

If you’re developing with new content material, it’s good to guarantee that it’s high-quality, and affords helpful content material that engages folks.

Your e-book content material is crucial success consider the entire course of. It’s subsequently necessary on your message to talk on to your audience.

Guarantee that your entire content material (predominant textual content, headers, descriptions) is written in a language that your viewers understands and makes use of.
In your writing, keep away from pointless fluff, metaphors, or technical phrases.
Present helpful, correct, and up-to-date statistics, details, and reviews.

Tailoring your content material to your viewers will increase the probabilities of folks downloading, shopping for, studying, and presumably re-reading your e-book. Jargon is okay, so long as you might be writing for professionals within the subject, however it’s best to keep away from jargon for newbies or light-reading ebooks.

So as to add extra worth to your textual content, make sure that so as to add any hyperlinks to exterior websites e.g. your weblog, touchdown web page/homepage, or gross sales web page, encouraging readers to have interaction with you or your organization additional. It might be so simple as a name to sign-up on your publication.

When you end with the textual content, edit and proofread it a number of occasions earlier than publication. Test for any grammar or spelling errors and be sure that your content material is well-written {and professional}. You should use enhancing instruments reminiscent of Grammarly or Hemingway that can assist you.

Step #3: Set up Your Content material

Organizing your e-book content material in a manner that’s straightforward to learn and perceive offers an additional incentive to the reader to proceed studying. To do that successfully, it’s good to take into consideration all sections of your e-book completely.

Extra particularly, it’s good to resolve what goes within the Introduction, Foremost Physique, and Conclusion – as you’d do for an essay, but in addition add key chapters in between. 

Right here’s a pattern e-book define for a yoga practitioner writing an e-book to draw results in their yoga enterprise.

Introduction: The opening part of your e-book helps to set the scene, welcome the reader and put together him for what will observe.

Foremost Physique: The in-between sections are your key chapters by which you’ll discover the subject additional. If you’re writing about yoga practice, for instance, you will have to clarify what yoga is, the advantages of yoga, how the reader can observe yoga, and what  the completely different yoga kinds are:

Chapter 1: What’s Yoga?
Chapter 2: The Philosophy & Advantages of Yoga
Chapter 3: The best way to Observe Yoga
Chapter 4: The Totally different Kinds of Yoga

Deal with every chapter as a separate weblog publish so that you simply give them the suitable quantity of focus in context. Make it possible for they join properly to 1 one other and that the circulation is easy.

Conclusion: The closing part of your e-book must result in a sure conclusion, findings, or outcomes, and may all the time immediate the reader to hold out a activity, e.g. visiting your web page via a name to motion – CTA (extra on this afterward).

Since ebooks are instantly accessible it means individuals who need entry to your e-book will wish to get essentially the most out of what you write rapidly.

Give your e-book a very good construction, utilizing the next:

Write a top level view for it
Create an e-book cowl
Embrace a Desk of Contents
Write in small paragraphs
Make use of bullet factors
Add clear headings

To get these successfully on a Phrase doc, we advocate utilizing Microsoft Phrase or Google Docs. In terms of producing content material and giving it construction, it’s the best and most cost-effective device to make use of.

Lastly, whereas an e-book doesn’t have any limits on its size, make sure that it’s not too lengthy*. Readers on digital gadgets typically have a shorter consideration span.

Consider your e-book as a set of weblog posts bundled collectively. It ought to have a personality and convey no matter must be conveyed with out including pointless particulars or pointless data.

*This doesn’t apply to authors or ebook writers. Fiction and non-fiction books are inclined to have completely different content material group constructions and will have longer paragraphs or intensive textual content for in-depth explanations.

Step #4: Design Your E-book

In terms of designing your e-book, you should utilize instruments like:

These instruments include free ebook templates that you may select from and get began with e-book creation. Merely observe the steps every device requires to customise the design of the e-book to your personal wants and preferences.

Utilizing e-book templates will prevent helpful time in content material creation. You could think about using stock photos or behind-the-scenes firm imagery, or another visuals like infographics, direct quotes, statistical knowledge, and so forth., that may deliver out the consequence you might be hoping to get on your content material.

As you may think about, considering fastidiously in regards to the format of your e-book is essential as a result of it instantly impacts the readability of customers.

Earlier than you end designing your e-book, guarantee that your e-book will probably be accessible on smartphones – Android or iPhone, tablets – iPad or Floor, desktops and laptops – Home windows or Mac, and popular e-readers – Kindle, Nook, or Kobo.

Step #5: Resolve on the E-book Format

Your e-book will be saved in a number of completely different codecs. So once you end it, consider how one can make it out there to readers selecting essentially the most acceptable format for them.

These are the most typical e-book codecs to make use of:

PDF – PDF which stands for ‘Portable Document Format’ is essentially the most well-known and accessible format for readers. It’s out there to nearly all desktop or cell gadgets and software program and permits you to insert hyperlinks, interactive textual content, and visible content material.

EPUB – EPUB, which stands for Electronic Publication, is a set of HTML information that supply many alternative ranges of formatting management and require sure expertise (or apps) to create. They’re solely accessible via particular software program applications like Apple iBooks or an online browser that helps this format. The 2 forms of EPUBs are mounted format and reflowable.

The mounted format is just like the PDF which helps hyperlinking and sophisticated visible formatting that works on a format of textual content that stays the identical because the display screen modifications. Whereas reflowable EPUBs work like internet pages that adapt to varied cell gadgets and tablets. Nevertheless, they require better XML/HTML information for extra superior visible formatting.

MOBI – The MOBI format by Mobipocket Reader software program was bought by Amazon in 2005 however then shut down in 2016. Even so, it nonetheless is a well-liked e-book format that’s appropriate with most e-readers – besides the Nook. MOBI doesn’t assist audio or video.

AZWAZW is an e-book format that was designed for Kindle by Amazon, however it is usually supported by many smartphones, tablets, and computer systems.

ODF – ODF stands for OpenDocument format and is a file kind that was used for OpenOffice – open-source content material creation applications which can be like Microsoft Workplace.

IBA – The IBA format is the e-book format just for books which can be written within the Apple iBooks creator app and it’s not appropriate with another e-reader. It helps video, sound, photographs, and interactive media.

Amongst these, the MOBI format together with PDF and EPUB are the most typical file codecs you should utilize.

Which one(s) you select although will depend on the e-book creator software program and the distribution channel you favor to make use of. For instance, Canva and Visme mean you can obtain your e-book in a PDF file, whereas InDesign permits you to export your doc in an ePub format.

So, earlier than you resolve which one you wish to use, make sure that to assume this via.

Step #6: Add CTAs in Your E-book

Until you might be writing a novel or wish to publish your inventive writing tales, including call-to-actions – CTAs, is important on your advertising initiatives.

A CTA prompts your web site’s guests, leads, and clients to take motion. As a marketer or entrepreneur, you need them to take a sure motion that may assist them have interaction with you additional, and probably purchase from you.

Relying on which motion you need them to take, you’ll use a unique kind of CTA that claims ‘Subscribe to my E-newsletter’, ‘Learn Extra’ or ‘Study Extra’, ‘Get it Now’, ‘Purchase Now’, ‘Click on Right here’, and so forth.

A CTA that’s strategically positioned in your e-book, will encourage the client to click on on the hyperlink to go to your organization web page and study extra about you.

One of the best ways to do that is to insert hyperlinks in between the chapters of your e-book or ideally on the finish of every or after the conclusion. Alternatively, you may add a complete web page inside your chapter that prompts folks to click on on it to get extra sources or attain out to you instantly.

Linking to any of the next pages in your web site all the time works:

Gross sales web page or subscription web page: to purchase your services or products.
Neighborhood web page: to hitch your neighborhood or join your publication.
About us web page: to assist them study extra about you and your crew.
Contact web page: to talk to you instantly or an organization consultant.
Product web page: to browse and study extra about your product(s) and its specs.
Social media web page: to share the e-book (or a phrase or textual content) on their social media.

A screenshot showing the chapter page of an ebook written by HubSpot.

For instance, when you have a course you may as well hyperlink to your course landing page.

Alternatives are countless right here! Nevertheless, it’s good to be discreet and delicate along with your CTA positioning since it may possibly postpone readers simply.

Step #7: Publish & Share Your EBook

As soon as your e-book is prepared you may publish and share it along with your community.

If you’re providing it totally free, then you should utilize the publication URL of your e-book or share the PDF file in your favourite social media channels, your web site, your weblog, or your creator web page.

Ebooks can be utilized as lead magnets and you’ll supply them as free downloads in alternate for the contact particulars of your readers and potential clients – their names and e-mail addresses. By providing helpful content material in alternate for his or her contact data, you may build a targeted email list of leads that aids your advertising efforts. 

If you’re providing your e-book at a worth, you need to take into consideration how you’ll make it out there to your viewers too. The best approach to publish your e-book is thru Amazon’s KDP (Kindle Direct Publishing) platform. Right here’s how:

Step 1: Create a KDP account right here.
Step 2: Select a ebook title and subtitle on your e-book and write an outline.
Step 3: Decide the fitting key phrases and Amazon classes on your e-book.
Step 4: Add your e-book and create a canopy.
Step 5: Value your e-book, click on ‘Publish’ and prepare to promote.

For a extra detailed information on find out how to self-publish your e-book on Amazon click on here or watch the video under:

Keep in mind that to make it out there on Amazon your e-book must be transformed to considered one of Amazon’s proprietary file varieties earlier than publishing. The very best codecs are EPUB and MOBI, that are supported on Kindle and Nook e-readers.

In case your e-book is in a PDF format, there are lots of on-line converters on the market you should utilize for each EPUB and MOBI.

Step #8: Promote & Promote Your E-book

Lastly, it’s good to begin investing within the promotion of your e-book.

Share your e-book along with your viewers, both on social media, publication, or via media publicity (PR).

To begin with, you should utilize your social media channels – Fb, Instagram, Twitter, LinkedIn, TikTok, and YouTube.

Create some superb social media graphics or some stunning photographs that may match the fashion of your e-book and begin sharing it with your folks and community.

Don’t overlook to inform your folks to share the e-book with their mates too.

Every platform has its benefits and downsides, so be sure you discover and use all of their out there options to advertise your e-book.

You possibly can attempt the next:

Fb – announce the massive information to your folks and make your e-book a profile cowl.

Instagram – share tales to tell folks and add the hyperlink to your e-book in your profile.

X (former Twitter) – create a pinned publish in your profile and create buzz with widespread key phrases.

LinkedIn – insert the e-book hyperlink to your profile and write a small description about it.

YouTube – point out your e-book in considered one of your movies and supply it as a prize to a contest.

To go huge on promotion, e-mail is the easiest way to unfold the phrase.

So, no matter how huge your e-mail listing is, ship an e-mail to your subscribers with a hyperlink to obtain the e-book and even supply them a particular low cost as a manner of thanking them for his or her loyalty.

Other than that, you may as well get a few testimonials and critiques to share in your web site. Share your e-book with some shut followers, mates & colleagues to write down critiques on your e-book first.

Content material advertising is a good way to advertise your e-book on-line. Whether or not you share graphs, stats, or content material items out of your e-book via social media or e-mail, it’s going that can assist you promote extra books or get extra results in obtain!

From all of those techniques, make sure that to decide on the one(s) that resonates along with your viewers finest. 

Moreover, you recognize your viewers higher than anybody else.

E-book Templates You Have to Test Out (& Obtain)

Crafting an eBook from scratch generally is a time-consuming activity, particularly when contemplating design parts and layouts. However, that is the place e-book templates come to the rescue, streamlining the creation course of and enabling creators to give attention to their content material. 

Beneath you can see e-book templates supplied by 4 aforementioned widespread design instruments and platforms: Canva, HubSpot, Visme, and Adobe InDesign.

Canva: Creativity made easy

Canva, identified for its user-friendly interface and wide selection of design instruments, affords a various assortment of e-book templates that cater to varied genres and kinds. With drag-and-drop performance, even these with restricted design expertise can customise templates to align with their model identification.


Canva’s ebook templates are appropriate for a wide selection of functions, from instructional supplies to advertising collateral. The platform’s intensive library of photographs, fonts, and illustrations enhances the inventive course of, enabling customers to provide visually interesting eBooks effortlessly.

HubSpot: Seamlessly Built-in Advertising and marketing

HubSpot takes a marketing-centric strategy with its e-book templates, designed to combine seamlessly into advertising campaigns and lead era methods. 


Whereas providing a smaller vary of templates in comparison with different platforms, HubSpot’s ebook templates are finely tuned to align with the platform’s advertising instruments. This makes it simpler to gather leads, monitor engagement, and analyze the efficiency of your ebooks as a part of a broader advertising technique.

Visme: Visible Attraction with Interactive Parts

Visme distinguishes itself by offering e-book templates which can be extremely interactive and visually participating.


Past conventional static content material, Visme’s ebook templates mean you can incorporate animations, interactive charts, and multimedia parts, enhancing the general reader expertise. 

These options are significantly helpful for instructional supplies, reviews, and shows that require dynamic visible communication.

Adobe InDesign: Skilled Precision

For these in search of the utmost management over design and format, Adobe InDesign stays an trade customary. 


Whereas it calls for a steeper studying curve in comparison with different platforms, InDesign affords unparalleled design precision and adaptability. Its ebook templates mean you can create advanced, multi-page layouts with intricate typography, excellent for initiatives that demand knowledgeable contact.

Creating an E-book With AI (ChatGPT)

Gone are the times of observing a clean display screen, struggling to search out the fitting phrases, or dealing with author’s block. If you’re experiencing this, you should utilize AI’s help and harness the facility of its superior algorithms to generate concepts, outlines, and even full paragraphs on your e-book. 

After defining the scope and goal of the e-book, AI might help you generate subject concepts, conduct analysis, and counsel subtopics to cowl. 

Using AI to find ideas on ebook topics

Producing e-book subject concepts for internet growth with ChatGPT.

With a transparent define in hand, you should utilize AI like ChatGPT, to draft the e-book’s content material. The AI device can generate preliminary drafts primarily based on supplied prompts, which you’ll then refine, increase upon, and infuse along with your distinctive voice, model persona, and firm insights.

Using AI to write an outline of an ebook

A top level view for an e-book about advertising by ChatGPT.

One of many exceptional benefits of utilizing AI in e-book creation is its potential to offer real-time recommendations. So when you get caught on a selected part or wish to discover different angles, AI can supply recommendations for sentence constructions, phrase decisions, and even examples to counterpoint the content material. 

Furthermore, AI can help in sustaining consistency all through the e-book. Whether or not it’s making certain a uniform tone, adhering to a selected writing fashion, or utilizing constant terminology, AI might help you preserve a cohesive {and professional} voice.

Monetizing Your Content material: Creating an E-book

Creating an e-book comes with a spread of advantages for you, your enterprise, and your viewers. You could select to create an eBook to promote, use it as a lead magnet, improve what you’re already providing, and far more! 

In alternate for an excellent informative e-book, which generally is a supply of knowledge for your customers, you additionally get to have interaction with them higher and for the long run. An e-book can’t solely assist you to earn extra money, however it may possibly additionally enhance model consciousness, and assist to place your self as an knowledgeable in your subject.

Are you able to create your personal e-book? Tell us what will be about!

Ceaselessly Requested Questions (FAQs)

Q1. What’s the finest software program to write down an eBook?

There are a number of web-based software program out there to create an e-book however one of the best device that may assist you to write the content material of your e-book is Microsoft Phrase or Google Docs. It’s the best and most cost-effective program to make use of in relation to content material creation, and you’ll simply export them to a PDF format.

Q2. Is promoting eBooks worthwhile?

Similar to with another digital downloads, promoting ebooks is worthwhile and might help you generate a gentle stream of passive earnings for your self or your enterprise. Nevertheless, it wants numerous promotion by way of social media and different channels to achieve engagement and preserve these gross sales charges excessive.

Q3. How do I create my very own eBook?

All you want is to write down the content material, then use software program like Canva or InDesign to present it the look you want, after which publish it via Amazon Kindle or another market. You possibly can even self-publish via your personal web site and promote it with software program like Shopify or LearnWorlds.

This fall. What forms of eBooks promote finest?

The most well-liked forms of ebooks that promote are fiction, enterprise, and self-development ebooks.

Q5. Is publishing an eBook value it?

Publishing an e-book is certainly value it. Other than providing you the potential to earn more money, it may possibly additionally place you as an knowledgeable in your subject, constructing consciousness on your private or enterprise model.

Q6. How a lot does it value to create an eBook?

You possibly can create your personal e-book totally free utilizing Canva.

Q7. How do I create a PDF eBook?

You possibly can create a PDF e-book via Canva with out the necessity to improve to a premium account and with no strings hooked up. If you’re utilizing Visme, you will have to improve your account. Or you may create interactive PDF files with Flipsnack.

Q8. Is an eBook the identical as a PDF?

An e-book will not be the identical as a PDF. Nevertheless, an e-book will be downloaded in PDF format. PDF stands for Moveable Doc Format and is a file kind used for on-line paperwork, guides, templates, and lots of extra.

Q9. The best way to write an eBook for Amazon

Writing and publishing a ebook with Amazon’s Kindle Direct Publishing (KDP) is an easy and simple course of:

Write your eBook.
Create an Amazon publishing account.
Enter e-book particulars, like e-book title, key phrases, classes, and extra.
Add and preview your eBook.
Set the rights and pricing.

For detailed data, learn the related article on find out how to create a E book with Kindle Direct Publishing.

Q10. The best way to write an eBook totally free

There are a number of free on-line instruments you should utilize to write down and design an eBook, reminiscent of:

Google Docs
Microsoft Phrase
Apple Pages
Kindle Create & Kindle Previewer

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Kyriaki is a Content material Creator for the LearnWorlds crew writing about advertising and e-learning, serving to course creators on their journey to create, market, and promote their on-line programs. Outfitted with a level in Profession Steering, she has a powerful background in schooling administration and profession success. In her free time, she will get artful and musical.

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